15 Secrets You Didn't Know About Aldi

What is Aldi? Aldi is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries, with an estimated combined turnover of more than 50 billion dollars. Based in Germany, the chain was founded by two brothers in 1946 when they took over their mother's store in Essen, which had been in operation since 1913. Flash forward to today, what are Aldi’s secrets for such great success? Or better yet, what are some secrets you need to know about Aldi? Here are 15 facts that might surprise you!


Aldi's offers a double back guarantee. If you don't like an item, you can bring it back, get it replaced, and get your money back! That’s a huge perk.


Aldi donates expired foods. "Each of our divisions has the option to contribute to local charities, donate products to causes in their areas, and encourage employees to volunteer with local community organizations. In 2015, we also grew our partnership with Feeding America to make it easier for our stores to donate expired or lightly damaged product to food banks in our communities."


Each year, Aldi employees host a blind taste test of their food items against a product from their competition. The person trying the food doesn’t know whether it came from Aldi or somewhere else, so if they choose the other brand, they try to come up with ways to make it better.


Aldi has in-house test kitchen chefs. Their chefs stop developing recipes at least twice a year to taste and test the quality of their products before they hit the shelves. They want to make sure their brands are as good, if not better than the national brands.


Aldi will discount their bread items five days before the item expires. Take a look on the package for the expiration date. If it is expiring in six days and it is nearing the end of the day, wait until tomorrow to get it at a huge discount.


Currently, there are only around 10,000 Aldi stores across 20 countries, with about 1,750 across 35 states in America alone. However, Aldi is working on a major expansion to include 2,500 stores in the United States by the year 2022!


There are multiple bar codes on every product so that when the cashier scans the item, it scans the first time. This explains how they check you out so quickly! Next time you are in an Aldi, notice how many barcodes are on your products…the average item has up to five!


At Aldi, there’s a rule that every person who works there, including managers, directors, and VPs, have to spend a full week doing tasks like unloading products from trucks, assisting customers and anything a regular associate does on the floor. This way, they can fully understand the entire experience of working at Aldi.


The boxes that store the items at Aldi are specifically designed for their store. They can easily rip off the top of the box and place them on the shelf, making it quick and easy to stock the shelves. The boxes also match the packaging on the actual product, making it easy for you to identify when you are doing your shopping.


Usually, when foods are cheaper there are more synthetic chemicals in them. But Aldi removes artificial colors, partially hydrogenated oils and added monosodium glutamate (MSG) from their private-label goods. In fact, they even have their own healthy brands including a gluten-free line called liveGfree and SimplyNature, which bans over 120 not so good ingredients.


Aldi doesn’t accept manufacturer’s coupons. This supermarket chain thinks of coupons much like it does plastic bags, they only increase costs elsewhere. Additionally, coupons are useless at Aldi because they sell 90% of their own products.


Aldi’s wine Advent calendar nearly went viral around the holidays. The calendar consists of opening a mini bottle of wine throughout every day of December as a lead-up to Christmas. However, in the past, it was only available in the UK. But this year you might see them in stores in the United States. Keep an eye out to grab this one-of-a-kind product!


Aldi is great at low-cost groceries but their deals don’t extend to the toiletry aisle. Aldi rarely, if ever, puts their toiletries on sale. This is because the ones they stock are name-brand, instead of their own generic brands. This means you’re better off purchasing your personal care items at places like Walmart and Amazon, who offer lower prices and coupons on toiletries.


Aldi name brand products typically beat national brands in customer satisfaction and quality, according to GoBankingRates. That’s especially true with organic items, produce, beef, milk, grains, coffee and gluten-free items.


Last but not least, Aldi shoppers need to bring their own grocery bags and a quarter. But don’t panic, there are typically cardboard boxes across the store from shipments. Feel free to pick one up to carry your groceries home. Or you can pay seven cents for a paper bag or ten cents for a plastic one.

About that quarter, shoppers deposit a quarter to use a cart at Aldi stores, and when they return the cart to the corral, they get it back. This saves everyone money because the staff can focus on serving shoppers inside the store instead of collecting the carts from outside. For many people, this becomes an opportunity to pay it forward. Shoppers will often just pass their cart onto the next shopper, instead of returning it to the corral.

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